Meet Rochelle

Rochelle Quema

Founder & Master Colorist

Established 2000 25+ Years in Central Phoenix Luxury Color Expertise Boutique Client Experience
“Beauty should feel effortless—crafted with intention, precision, and care.”
— Rochelle Quema
Rochelle Quema
Rochelle Quema — Founder & Master Colorist

Her Story

A legacy of artistry, entrepreneurship, and an exceptional client experience.

Rochelle Quema is the founder and visionary behind Rochelle’s Salon and Spa, a premier beauty destination that has been a trusted name in Central Phoenix for over 25 years.

An Arizona native, Rochelle graduated from Tolleson Union High School in 1991 before pursuing her passion for the beauty industry at cosmetology school. Her career began with world-renowned luxury brand Elizabeth Arden, where she refined her technical expertise, professionalism, and dedication to exceptional client experience.

Like many true entrepreneurs, Rochelle felt the call to build something of her own. She opened her first salon on 16th Street near Camelback, laying the foundation for what would become a thriving, highly respected business. Through hard work, artistry, and an unwavering commitment to her clients, Rochelle steadily grew both her clientele and her reputation.

Today, Rochelle is widely recognized as a Master Colorist, known for her precision, creativity, and ability to deliver consistently exceptional results. Under her leadership, Rochelle’s Salon and Spa has earned numerous industry awards and accolades, solidifying its place as a staple in the Central Phoenix beauty community.

More than a salon owner, Rochelle is a mentor, artist, and trusted expert whose career reflects passion, perseverance, and integrity. Her work continues to inspire both clients and professionals alike, and her salon remains a place where beauty, confidence, and community come together.

Signature Strengths

  • Master-level color theory & precision blending
  • Color correction planning & healthy hair approach
  • Consultation-led, customized results
  • Warm, boutique-level care from start to finish

At a Glance

Location
Central Phoenix
Founded
2000
Known For
Color & transformation
Experience
25+ years

What You’ll Feel Here

A calm, elevated space where artistry meets comfort—so you leave feeling confident, refreshed, and truly seen.

Journey & Milestones

A simple timeline of the moments that shaped Rochelle’s Salon & Spa.

1991

Tolleson Union High School

Graduated and pursued a passion for beauty and artistry.

Early Career

Elizabeth Arden

Refined technical expertise and luxury service standards.

2000

Established

Opened her first salon near 16th Street & Camelback—building the foundation of a trusted boutique brand.

Today

Master Colorist & Community Staple

Recognized for precision color work, mentorship, and an award-winning salon experience.

Ready for your next look?

Book a consultation and let’s create something beautiful—crafted just for you.