Rochelle Quema
Founder & Master Colorist
Her Story
A legacy of artistry, entrepreneurship, and an exceptional client experience.
Rochelle Quema is the founder and visionary behind Rochelle’s Salon and Spa, a premier beauty destination that has been a trusted name in Central Phoenix for over 25 years.
An Arizona native, Rochelle graduated from Tolleson Union High School in 1991 before pursuing her passion for the beauty industry at cosmetology school. Her career began with world-renowned luxury brand Elizabeth Arden, where she refined her technical expertise, professionalism, and dedication to exceptional client experience.
Like many true entrepreneurs, Rochelle felt the call to build something of her own. She opened her first salon on 16th Street near Camelback, laying the foundation for what would become a thriving, highly respected business. Through hard work, artistry, and an unwavering commitment to her clients, Rochelle steadily grew both her clientele and her reputation.
Today, Rochelle is widely recognized as a Master Colorist, known for her precision, creativity, and ability to deliver consistently exceptional results. Under her leadership, Rochelle’s Salon and Spa has earned numerous industry awards and accolades, solidifying its place as a staple in the Central Phoenix beauty community.
More than a salon owner, Rochelle is a mentor, artist, and trusted expert whose career reflects passion, perseverance, and integrity. Her work continues to inspire both clients and professionals alike, and her salon remains a place where beauty, confidence, and community come together.
Signature Strengths
- Master-level color theory & precision blending
- Color correction planning & healthy hair approach
- Consultation-led, customized results
- Warm, boutique-level care from start to finish
At a Glance
- Location
- Central Phoenix
- Founded
- 2000
- Known For
- Color & transformation
- Experience
- 25+ years
What You’ll Feel Here
A calm, elevated space where artistry meets comfort—so you leave feeling confident, refreshed, and truly seen.
Journey & Milestones
A simple timeline of the moments that shaped Rochelle’s Salon & Spa.
Tolleson Union High School
Graduated and pursued a passion for beauty and artistry.
Elizabeth Arden
Refined technical expertise and luxury service standards.
Established
Opened her first salon near 16th Street & Camelback—building the foundation of a trusted boutique brand.
Master Colorist & Community Staple
Recognized for precision color work, mentorship, and an award-winning salon experience.
Ready for your next look?
Book a consultation and let’s create something beautiful—crafted just for you.